4 Key Goals for Your Website Design
Let’s face it—your website is your 24/7 salesperson. It needs to work hard, look clean, and feel effortless to your visitors. Today’s best websites are visually stunning, simple to navigate, and packed with strategic design choices to boost your brand and convert visitors into customers.
If you’re building a new site or refreshing your current one, here are 4 goals to keep in mind to ensure your website doesn’t just exist—it performs.
1. Design Your Website with Your Clients in Mind
You’ve got about 15 seconds to capture someone’s attention. What do you want them to do in that time?
Call you?
Book an appointment?
Check out your latest offer?
Highlight your goals clearly and place them where visitors will see them immediately—above the fold (the first part of your site that loads).
Here’s the checklist to keep things client-focused:
Contact info on every page: Make it easy to reach you.
Clear CTAs everywhere: Think "Schedule Now" or "Shop Today."
Simple navigation: Avoid overwhelming menus.
Your location embedded in Google Maps: Bonus points for including it in your footer!
Authentic imagery: Ditch stock photos when possible—your brand deserves better.
Client reviews: Social proof speaks volumes.
Plain, relatable copy: Skip the jargon; talk to your audience, not at them.
2. Optimize for Mobile Search
Most people are browsing your site from their phones. If your site isn’t mobile-friendly, you’re losing business.
Here’s how to design for mobile success:
Keep CTAs front and center—no scrolling required.
Short and sweet navigation menus are key.
Add a search bar for easy browsing.
Make it simple to return to your homepage.
3. Think Like Google
Google is like your website’s referee—it decides how and when your site shows up in searches. Follow these tips to stay on its good side:
Use keywords strategically in titles, tags, and content.
Link to your internal pages—it strengthens your site structure.
Keep your page load times lightning-fast.
Name your images and videos with descriptive, keyword-rich file names.
Regularly update your site with fresh content (like blogs).
Optimize your local SEO by ensuring your Name, Address, and Phone Number are consistent everywhere online.
4. Write for Clients and Google
Your website content needs to work double-duty—impress your clients and make Google happy.
Speak your audience’s language. Avoid industry terms they might not understand.
Focus on solving their problems and answering their questions.
Use conversational language (like this!) and keep it real.
Let’s Build Your Website the Right Way
If your current site isn’t helping you achieve your goals, it’s time for a change. At JesseDigiDesign, I specialize in creating websites that connect with your audience, work seamlessly on all devices, and perform well in search engines.
Let’s collaborate to bring your vision to life. Contact me today to start your website redesign journey!