Case Study: Building Search Visibility for Albert Anderson, M.D.
Client: Albert Anderson, M.D. – Primary Care Physician
Project Duration: 6 months
Objective: Establish online presence and increase search visibility for a long-standing medical practice
Dr. Albert Anderson has been a trusted primary care physician for years, but he had never established an online presence for his practice. He approached me to design his first website, aiming to make it easier for new and existing patients to find him online and book appointments. As his website designer and SEO strategist, I crafted a professional, user-friendly site focused on driving local search traffic. The goal was to create immediate visibility in search engines and attract a steady flow of potential patients within the first year.
Results in 6 Months
In less than a year, we’ve already made substantial progress. According to Google Search Console data over the past 6 months (from April to October 2024):
13.9K Total Impressions: The website appeared in relevant searches nearly 14,000 times, increasing visibility in local search results.
605 Clicks: Over 600 users clicked on the website, showing a high level of interest from people searching for primary care services in the area.
4.4% Click-Through Rate (CTR): Our CTR of 4.4% is above average for organic search, indicating the content is effectively capturing user interest.
6.9 Average Position: With an average position within the top 10 search results, the website is consistently visible on the first page for relevant keywords.
Approach
Site Design and Content Optimization: I created a clear, professional design with a logical structure that’s easy for patients to navigate. The content focused on Dr. Anderson’s services, medical expertise, and patient care philosophy, with a special emphasis on local keywords.
SEO Best Practices: From the start, we focused on on-page SEO practices like optimized meta titles, headers, image alt texts, and internal linking. This approach was aimed at getting the site noticed by search engines and aligning it with the queries local patients would use to find primary care services.
Google Business Profile Integration: Recognizing the importance of local SEO, we set up and optimized Dr. Anderson’s Google Business Profile, encouraging patients to find directions, book appointments, and leave reviews, boosting credibility and local search presence.
Next Steps
To build on this initial success, here’s the plan for continued growth:
Content Expansion: Add more high-quality content that answers common patient questions, such as blog posts on general health tips, managing chronic conditions, and preventive care. This will not only engage visitors but also drive more long-tail search traffic.
Patient Reviews and Testimonials: Encourage satisfied patients to leave reviews on Google and the website. Positive reviews are critical for medical practice websites, as they enhance credibility and improve local search rankings.
Local Backlink Building: We’ll pursue partnerships and local listings on healthcare directories and local websites. High-quality backlinks from trusted sources will strengthen the website’s authority in local search results.
Performance Monitoring and Adjustments: We’ll continue to monitor Search Console data and analytics to spot trends, making ongoing tweaks to keywords and optimizing for emerging search queries.
Conclusion
Within a short span, we’ve laid a solid foundation for Dr. Anderson’s online presence, gaining substantial visibility and patient interest. As we continue to expand content, foster patient reviews, and strengthen local SEO efforts, we anticipate a steady climb in both traffic and search ranking. This case demonstrates the value of a strategic, data-driven approach to SEO for established practices looking to enhance their digital footprint.